2026 FIFA World Cup in New Jersey: A Promising Opportunity for Global Showcasing but Not Guaranteed to Boost State’s Finances or Businesses

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

The anticipation for the 2026 World Cup being hosted in New Jersey is still high, even though the event is more than two years away. The announcement that the state will host the final match was made six weeks ago and was a topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

Despite hosting such a major sporting event, it does not necessarily guarantee a significant financial gain. While many survey respondents believe that New Jersey will benefit greatly from hosting the World Cup, interestingly, despite their optimism about their state benefiting from it, many do not believe that their own businesses or organizations will personally profit from it on a personal level. Nearly half of those surveyed indicated that they do not expect their organizations to benefit from the World Cup on an individual level.

Lauren LaRusso, New Jersey’s head of the NY/NJ Host Committee, emphasized their goal of ensuring that every region of New Jersey benefits from hosting this global event. She explained that it is not just about a few matches but has a broader impact on South Jersey, Central Jersey and other regions of New Jersey that have been previously overlooked for mega-sporting events. LaRusso highlighted that hosting the World Cup presents an excellent opportunity to showcase these regions globally and attract investment and development opportunities in areas that have not been previously explored for mega-events.

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