Bet365 Partners with 1/ST Technology to Launch Horse Racing Betting Platform in US Jurisdictions

1/ST Technology collaborates with Bet365 in the United States.

Bet365, a leading sports betting operator, has partnered with 1/ST Technology, a global leader in gambling-platform solutions, to offer horse racing through the 1/ST Bet platform to its US customers. This partnership will bring Bet365’s advance deposit wagering on horse racing to US jurisdictions where ADW is permitted, accessible via web and mobile channels.

Through this collaboration, Bet365 aims to enhance its offering for its US audience by introducing domestic sports bettors to a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7. 1/ST Technology’s cutting-edge ADW platform, 1/ST Bet, provides users with AI-assisted tools for a seamless and rewarding wagering experience.

This partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services. Keith Johnson, chief revenue officer of 1/ST Technology, expressed excitement about the partnership and highlighted the opportunity to showcase the excellence of 1/ST Bet in pari-mutuel horse racing wagering to Bet365’s customers. A spokesperson for Bet365 also emphasized the importance of the partnership in advancing their US expansion and demonstrating their commitment to innovation and customer satisfaction.

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