Beyond Meat Takes Health-Consciousness to New Heights with New “Crumbles” Line and Health Certifications

CEO explains how Beyond Meat created an unbeatable selection of healthy products

Beyond Meat (BYND) has recently expanded its “Crumbles” product line and received certification from two prominent health organizations: the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company aims to highlight the health benefits of its plant-based products with these new additions.

In a recent interview with Yahoo Finance Executive Editor Brian Sozzi, Beyond Meat CEO Ethan Brown discussed the company’s latest health-oriented products and their overall market strategy. Brown emphasizes that their plant-based foods are not the “highly processed” products they are often portrayed as, and stresses the support they have received from the nutrition and medical communities.

The industry has attempted to frame Beyond Meat’s products as unhealthy, but Brown explains that this narrative contradicts the support from experts in nutrition and medicine. The company is working to combat negative perceptions surrounding plant-based foods and position their products as a healthy alternative.

To gain more insights into Beyond Meat’s latest market updates, watch the full episode of Yahoo Finance Live.

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