ByteDance’s Lemon8: Pushing Influencers to Evade TikTok Ban in the US

ByteDance plans to pay influencers to promote Lemon8 in order to skirt TikTok ban in the US.

ByteDance, the company behind TikTok, is pushing for influencers to use its app Lemon8 in response to bans on its popular social network. Lemon8 was developed by Heliophilia and launched by ByteDance in 2020 as a platform focused on sharing photos and discovering trends, similar to Instagram. The app has seen a 19 percent increase in users in March, according to data from Apptopia collected by the New York Post.

This growth is attributed to the presence of influencers on Lemon8, with ByteDance reportedly paying them to use and promote the app. This strategy could be ByteDance’s way of circumventing the ban on TikTok in the United States, particularly in light of a bill in the House of Representatives that aims to ban TikTok unless ByteDance agrees to sell the platform.

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