Cadbury’s Bournville Factory: A Century-Old Legacy and the ‘Home and Heart’ of the Iconic Brand

Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

As part of its 200th anniversary celebrations, Cadbury has announced that the Bournville factory will remain the “home and heart” of the business for years to come. Louise Stigant, managing director of Cadbury, described it as a privilege to be a part of such a company with a rich heritage. She emphasized the importance of the Bournville plant, referring to it as “the Crown Jewels” of Cadbury.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and job losses, Cadbury has remained a staple in the UK. In 2012, Bournville became the Global Centre of Excellence for chocolate research and development under Mondelez International, which is now part of Kraft’s confectionery arm. However, Stigant reiterated that despite these challenges, Cadbury has invested significantly in its UK business and remains dedicated to keeping Bournville at the forefront of its plans. With over £270m invested since taking over 14 years ago, Bournville will continue to be seen as the top priority for Cadbury and will remain “the home and heart” of this iconic brand.

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