Clorox Embraces Generative AI for Rapid Innovation and Consumer Personalization after Cyber Attack Disruption

Clorox Expands Innovation Efforts Through Investment in Generative AI Technology

Clorox Company is actively working to regain lost consumers and improve its distribution following a cyber attack that disrupted its supply chain. CEO Linda Rendle has been transparent about the challenges they faced and outlined strategies for improvement, including a focus on generative AI as part of their digital transformation and personalization efforts.

At the dbAccess Global Consumer Conference, Rendle shared details about Clorox’s approach to innovation with generative AI. This strategy involves quickly identifying global trends and developing numerous digital prototypes simultaneously to test with a large number of consumers. This shift in approach allows for a faster pace of innovation compared to traditional methods, with the first generative AI innovation project taking just 90 days from start to finish.

Rendle expressed excitement about the potential of generative AI to accelerate innovation processes and deepen consumer insights. While not all innovations can be completed in such a short timeframe due to regulatory requirements and internal processes, the company sees this technology as a valuable tool for driving future growth and creating more meaningful customer relationships.

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