Exploring the Pre-Con of Panasonic’s CES2024 Showcase: A Behind-the-Scenes Look at Sustainability and Innovation

Panasonic PR People Vlog #3: A Look Inside Our Las Vegas Business Trip to CES 2024 – Featuring Employees and Partners

In this episode, we join Ren and Han from Panasonic Corporate PR Center on a business trip to Las Vegas as they prepare for the upcoming press conference at CES2024. The world’s most famous consumer technology trade show is just around the corner, and the Panasonic PR team is busy getting ready for it. We get an exclusive behind-the-scenes look at the stage and booth where they will present their latest initiatives.

During this year’s CES, Panasonic made headlines with its commitment to carbon neutrality and circular economy initiatives. The company is determined to achieve Panasonic GREEN IMPACT through its latest technologies. The theme of Panasonic’s exhibit at CES2024 was centered around sustainability and innovation. Media members were intrigued by Panasonic’s initiatives and asked many questions about them during the event.

One term that is frequently used in Japanese PR is “pre-con,” which refers to the preparation process leading up to a major event like CES. Ren and Han provide insights into what goes on during this crucial time and how the Panasonic PR team navigates through it. Watch the video to learn more about Panasonic’s presence at CES and the impact they are making in the tech industry.

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