How Sora, OpenAI’s Video-Generating Tool, Is Changing the Face of Hollywood: A Closer Look

Sam Altman Attempts to Persuade Hollywood that Sora Will Not Ruin Films

Sora, a new video-generating tool from OpenAI, is being sought after by movie studios as a way to save time and money. The CEO of OpenAI, Sam Altman, has been holding meetings with Hollywood executives in an attempt to convince them of the tool’s potential. Some studios have expressed interest in using Sora, which can create realistic videos based on user prompts and include complex scenes with multiple characters and specific types of motion.

OpenAI unveiled Sora in February, and although it is not yet available to the public, it has the potential to be a game-changer in the film industry. Altman and OpenAI’s COO, Brad Lightcap, met with executives from Paramount, Universal, and Warner Bros Discovery to discuss Sora. While some studios see the tool as a way to save time and money, no formal agreements have been made as yet.

Despite concerns about the impact of AI on creative industries and worries from filmmakers like Tyler Perry about tools like Sora, Axel Springer has struck a global deal with OpenAI that allows for the training of AI models on its media brands’ reporting. This collaboration could lead to further advancements in AI technology and its use in various industries.

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