Rising to the Challenge: Phoenix Recognized as a Leading Sports Market in the West

Phoenix Makes Top 10 List for Best Sports Business Cities

Phoenix has been recognized as a leading sports market in the Western region by the Sports Business Journal, and it’s no surprise. The city’s recent ranking as one of the top 10 cities for sports business played a significant role in the decision to host the 2027 NBA All-Star Weekend.

Phoenix made it to the top 10 this year due to several factors that make it an ideal destination for sports enthusiasts. The abundance of modern venues, media partnerships, key vendors, safety, hospitality, and entertainment options were all considered.

One of the most significant advantages of hosting events in Phoenix is its accessibility and compactness. The area has 14 professional sports venues within an hour’s drive, making it easy for fans to attend multiple events without having to worry about long travel times. In addition, Phoenix boasts a thriving casual golfing culture and is home to 26 major sports venues, including a Super Bowl stadium and a PGA Tour venue. Permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic contribute to Phoenix’s reputation as a premier sports destination.

In recent years, Phoenix has invested billions of dollars in new venues like Legacy Sports Complex in Mesa. The city’s relatively low tax rate, with a room tax of only 12.57%, adds to its appeal for hosting major sporting events. With more impressive stadiums on the way, Phoenix’s status as a sports hub is only expected to grow.

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